Importance of Categories in SEO

Bobby Jay — Sun, 07 Feb 2010 18:31:05 +0000

Being on first page of SERP is the dream of every blogger. Many factors are involved in SEO for better page rank and being on first page of SERP. So don’t overlook the minor points which may lead to better SEO.

We do publish post and place them in proper categories. We make general categories like Blogging, electronics, Entertainment. All of these cover wide area of domain.

A better option for naming the categories is to narrow the category name like we can use Blogging Tips, Mobile phone and movies for all above stated general categories depending on subject of our article.

Let’s make it more clear with help of some example. Suppose you have a category “Operating System” and you put all Linux, UNIX, Windows, related posts in the said category. But it will be more beneficial with respect of SEO if, your article is on windows tricks and tips and you create a category under operating system with title of “Windows Tips and Tricks”.

Now when a user enter the keywords in search engine for windows XP tricks, you have more and better chances to be on first page of search engine as compared to general category list which are not comprehensive in meaning.

After you have decided to include the category name in your topics URL and you are using permalink structure other than %category%/%posts%, you need to change the permalink structure to include the category name in your posts’ URL.

Read our article on How to Safely Change Permalink Structure? for permalink migration. By following the steps given in our article your links will not be broken and still you will be able to use new permalink structure in your posts.

How to Safely Change Permalink Structure?

Bobby Jay — Sat, 06 Feb 2010 18:49:54 +0000

No one want to write article over article when no one is paying attention to him. Good traffic with comments encourages and we feel more enthusiasm in our work. Without search engine optimization, getting more and more traffic is worlds’ toughest job. Concentrate on the source of traffic you are getting. Few people are very good in website marketing and social networking and they get referred traffic. Read our article on traffic analysis for more in-depth view so that you can concentrate on your weak area. Hence it is clear that we can’t live in blogging world without SEO. If your site is properly optimized for search engine you will be getting traffic from search engine.

In the start of my blogging career I was using the permalink structure of /%year%/%monthnum%/%postname%/ for many reason. One reason was to avoid duplicated content in shape of similar post title. Read our post on Permalink Structure Selection.

Then I have decided to change the permalink structure to /%postname%/.html. But here I faced a problem that if I change the permalink of my site I will lose all my traffic coming from search engine and my site will have broken links. So how to change permalink structure without losing the traffic from search engine?

We have a solution in shape of plugin from Dean Lee. All you need to download and install the plugin.

After installing the plugin go to Setting–>Permalinks Migration

Here you will see the current permalink structure, which may look like;

Do not change any setting; just go to your permalink setting and set /%postname%/.html as your permalink. Save your setting and enjoy 301 Permanent Redirection.

Mechanism behind this working is, plugin is receiving all the traffic with your old permalink structure and where it find the URLs with old structure it is using 301 redirection to your new setting of wordpress built-in permalinks and all links are in working condition.

BloggingJunkie » Wordpress SEO

Importance of Categories in SEO

How to Safely Change Permalink Structure?