Most bloggers use some form of blog ads on their site to bring in revenue. Successful blogs can bring in quite a nice secondary income, and some become the primary income for a blogger and their business. If you use Google Ads, you’re probably seeing advertising on your site that is targeted based on the content of your blog. Google is really good at finding relevant ads for your site, after all they only make money if your readers like the ads they see. But there are ways that you can improve your ads, and they’re not difficult to incorporate into your blogging habits.
Blog ADs with Products for Sale
The easiest way to make a blog ad appropriate for readers is if you talk about a specific product. Bloggers with review sites are in the best position, because they review certain products and then the ads are for the products. If the review is positive, the reader is naturally going to click on the ads to see more about the items.
But even if you’re not really a reviewer type of blogger, you can incorporate products into blog posts. For example, if you have a cooking blog, you can talk about the kitchen appliances you’re using to make dishes. Even if you talk about them in the course of a recipe, if you sprinkle the brand name in three or four times, you’ll end up with Google ads that match. This can be done with any kind of blog, if you’re creative about it.
If you write a travel blog, you’ll likely get travel ads on your site. If you have a blog about electronics, the blog ads will be for electronics. But make sure that you’re really using keywords in a focused way so that the right ads match up to the blog posts encouraging people to want to learn more. Be cautious about over-doing it, and don’t force keywords, but keep them in mind and be consistent.