Lets get Second Click, Reduce Bounce Rate

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When you start receiving high volume of traffic you feel happy, you feel sense of pleasure. Yes you are going in right direction; your blog is moving towards success. But do you know there is still a lacking in your blog. After this much hard work and generating traffic still you have room for improvement without doing marketing or building social networking. We have an indicator which clearly shows room for further improvement. That is bounce rate. Bounce rate restrict you from getting another click that is second click. Use Google analytics for determining the bounce rate and statcounter for finding the pages highly bounced your traffic.

But first what is bounce rate?

As per Googles’ definition, bounce rate is;

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page.

Source: http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&answer=81986

So it is clear now that bouncing terminology in blogging is used when users exit from the page where they landed. In other words when landing page and exit page is same, it is referred as bounce and when converted into percentage we hear terminology, bouncing rate.

Lower the bouncing rate, higher the user spent time on your blog and more pages are viewed.

After this explanation and understanding concept of bouncing rate, let’s do some find out reason and their remedy.

Using Ir-relevant and Poor Keywords:-

Most of us are using the keywords that are not relevant to our blog but they do generate traffic. For example, movies, actresses and sex keywords are totally irrelevant for a tech blog and resulting in generating totally irrelevant traffic. Visitors landed on your site through keyword will definitely exit at once because they didn’t found material of their interest.

Compelling Headline:-

One great reason for higher bounce rate is the posts’ headline itself. This issue can be addressed in many ways. Sometimes you are not fulfilling the promise made in headline. And sometime headline is not compelling. In both ways, visitors are not interested in browsing your site anymore. So choose such headline which forces the visitors to read the post.

Low Quality Content:-

Even after using relevant and right keywords, we still face higher bounce rate. Because our articles’ content is poor and not eye catching. We are not properly using graphics for our article. We write whole matter in two or three paragraphs, thus making our article like a newspaper with long long column.

Read What is And How to Write Unique Content?

Poor Site Navigation:-

Site navigation also plays vital role for increasing bounce rate. Users immediately quite the sites which are hard to navigate and they don’t find relevant content with ease. Use different plugin and tools to make your site navigation easier.

Solution:-

• Use rich and relevant keywords,
• Use graphics, paragraphs and proper font size for your content.
• Use plugins like page navigation.
• Use similar, favorite and recent post plugins.
• Use links within your content to increase interest in site.  
• Fulfill the promise made in post title.
• Get help from your friends. Show them your high bounce rated pages and ask for the problem. They will definitely catch the reason and tell you.

Important Links:

Google Analytics

Statcounter

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