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“Nofollow” Shall You Care About ?

by Bobby Jay

Google page rank is very important for the bloggers because it drives more and more traffic and displays your site on top of search list. Some advertisers and affiliate marketers also have condition of having decent page rank. Before the page rank game, websites were not taking care of maximum outbound links. But now situation has been changed totally.

Search engine index all pages of our websites and share page rank with pages like login page, admin pages and achieve pages. On every new post, we attract traffic to our site where visitors leave comments and many other websites link to us. Spammers also play their game and spam on the blog. Too many links on page will surely share page rank juice with them.

To control all these problems after introduction of page rank, Google introduced a new technique named “nofollow”. Nofollow tag on a link stops search engine crawler to visit that particular link and don’t share page rank juice with them. Now nofollow and dofollow becomes crucial tool for marketing and is widely and wisely used.

However, nofollow is not much important as we consider it. When we have comment on a post, that post will remain on main page for a short time and become part of achieve, which has less value as compared to main page.

Commentators who comment on our website, deserves the share from your page rank. That share is very small and will not make huge difference, provided that you have not many comments and links on that page. Commentators pay frequent visits and happily leave comments on the blogs who share page rank juice.

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On the other side, if you have a lot of comments and outbound links, you will definitely lose a major part of page rank. So wise use of “nofollow” tag will give you maximum control over page rank.

Following factors are very important while deciding for nofollow tag,

  • Average number of comments you receive on your single post
  • Average number of trackbacks you receive on single post,
  • Total Number of outward links from your main page,
  • Advertising on main page,
  • Links on sidebar,
  • Your Blogroll,
  • Your friend list on main page (if you have),
  • Subscription through RSS, e-mail, twitter links,
  • Number of pages on your site.

I am again saying that wise use of “nofollow” will benefit you. For example if we add nofollow to login page, admin pages, search result page, sitemap page etc. It will result in giving maximum page rank to your main page. Again same strategy might be opted for the entire above said list.

Your comments and opinion is highly welcomed. Give us your feedback regarding the article.

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{ 3 comments… read them below or add one }

Mike@ Best Brand Pc Hardware July 23, 2010 at 12:25 pm

I never thought of it in that way before, organizing your link juice through out your website, seems like a great way to concentrate your SEO efforts in the right places.

Thanks for the great post.
Mike H.

Reply

Imran Yousaf July 23, 2010 at 9:08 pm

Yes Mike, if we properly plan our strategies for every Google PR update, we can achieve remarkable PR. e.g if a new blog plan fro PR 3 or 4 in next Google PR update and use nofollow, he can achieve this mile stone. Now after having his desired Page Rank, remove nofollow and work hard on SEO. In this way you will attain good PR in first phase and in second phase you will improve your PR and make your blog nofollow free, which means more comments and bulk readership.

Reply

chris @ website ranking April 26, 2011 at 9:43 pm

Can you recommend a good training course to train remote workers, we need to build a team, and want them to get good SEO training before we start letting them loose on clients, but don’t have the time to train them in-house.

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