Google AdSense is a way to monetize your blog. We get paid for every click on Google Ads. Regular visitors don’t click Google ads. So if your ads are showed but are not clicked, your Click Through Rate (CTR) will be reduced. This means you are getting paid less due to decreased CTR.
A simple solution for this problem is to displays your AdSense ads to search engine visitors only. By applying this technique, you can improve your CTR. But how to do it? We have two methods to do this trick i.e by hard coding or through plugin. We will prefer plugin way of doing this trick.
Who Sees Ads is a WordPress plugin to handle this issue and has most advanced features for displaying the Google AdSense.
Download the plugin from WordPress repository and activate it. In plugin option menu, we have bundle of options to configure fine tune our Google Ads.
First we need to create context name. Context name will be used in our posts to display the ads in location of our choice. Suppose we name it “posts-ad”. After that, We have a box with title “possible rules”. This box consists of various predefined rules that can be further fine-tuned to match our requirement.
These rules are self-explanatory and are not difficult to guess their use. Just drag your desired rule “if visitor comes from search engine then display” to active rules box. By doing this this plugin will show Google Ads to search engine visitors only.
Last step is to put your Google AdSense or any other advertisement code in ad code box, make necessary changes, and save the context.
You are done. Now Google Adsense or any other advertisement will be shown to only search engine visitors.
Now edit your post and switch to HTML view. Select the location in your post and press this button to insert the shortcode function to display Google Ad.
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{ 11 comments… read them below or add one }
First of all thanks a lot for the vivid post.
This has improved the possibility to have more control on ads. But still I don’t believe the regular users won’t click the ads. Sometimes I find more useful link in ads than the reading post. Those times, I’ve clicked the ads though I was a regular user of that site. I believe it is same with others too. When you are searching something and you found a better match on Ads list, not satisfied with the page you are on, the chances are high – you’ll click the ads.
Regarding click throgh rate and earning, its a topic of study.
.-= Suresh Khanal´s last blog ..Mobile Device in Your Pocket – Privacy and Safety =-.
Thank You Suresh for your valuable input. Actually when we conclude some result, that doesn’t mean that 100% people have done this. Conclusion of result drawn from 80-99% people (depending on case) response who are not clicking the ads. Results are based on opinion of majority. So there are chances that people are doing totally opposite to majority. In your case, you are true that you click the links that catch your attention. But i never ever click any ad or link from Google in shape of ad. Visitors from search engine don’t know where you are placing the Google ads. These are your regular visitors who know, normally where we place advertisement and they became well aware of our blog structure and don’t click on ads, such traffic is called ad blind. That’s why plugins for ad blinds have been created. That’s why people set the colour of Google AdSense according to their theme to merge the Google ads in their content and visitors click them.
Try the plugin for ad blinds, I am sure it will increase clicks on Google ads.
Wow, that’s a really cool tool, Imran. I agree with you and I agree with Suresh too, but I think that majority of clicks will come from the search engines’ side and not the regular visitors side even though you might get some clicks from them, it won’t be much.
Great and awesome tool
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Thanks Shirley for your valuable argument. I have observed that visitors from search engine tend to click on ads while regular/loyal visitors or readers of same niche tend to comment on posts. Though regular visitors also click on ads, but ratio is minor.
Yup, you are 100% or should I say 1000%? right
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Well, everything is okey. But why your earning will be higher just for the sake of Increased CTR? Suppose you have a blog which has the low paying keywords. Will it get higher money if the CTR increased? I am in doubt.
Nasir, CTR is acronym of “Click Through Rate”. Means, how much times, ad was clicked. Now just imagine if you have 100-150 impressions but no click or 1-2 clicks , your CTR ratio is low. People don’t click ads on your site. This article was aimed to improve CTR by removing unnecessary impressions. Just suppose a situation where a blogger have fewer ad impression but higher click rate, he is increasing his earning by improving CTR. Now come to keyword issue. If you have low paying keyword but more frequent clicks as compared to few clicks on highly paid keyword ad, what do you think, which situation will give you good earning. Its matter of CTR. Improve your CTR and enjoy passive earning.
And thanx for your arguments. Keep sharing your thoughts with us.
Brilliant strategy to increase the CTR. If you are using any high-paying keyword, this will work wonders for you and you can start literally minting money with a high traffic website.
Thanks for the great post mate…is there any such technique that works on forums?
Unfortunately “Who Sees Ads” doesn’t work with caching-plugins. So I had to buy the plugin “Search Engine Visitor Ads” http://wpplugins.com/plugin/861/search-engine-visitor-ads/
Wil try out this plugin today
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